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Useful articles & interesting links
March 2009
Ogilvy offers recession marketing advice: Go Mobile
February 2009
Brands increasing mobile spend despite economy: Mobile Marketing Day panel
Mobile content and services takes a hit as consumers play safe in recession with talk and text services, says analyst firm Direc
Pullback of ad dollars & mobile devices seen as most disruptive forces in media today, KPMG study finds
Wireless 911 Services must be upgraded: CRTC
January 2009
Economy makes business case for mobile advertising more compelling
Mobile advertising is recession-proof: BuzzCity
December 2008
Mobile Media: A year at a glance
SWOT Analysis of mobile marketing for 2009
Data intelligence is not optional in mobile marketing
October 2008
Ontario drivers could face $500 fines for using cellphones
Mobile search set for new growth spurt
AppTrigger North America Mobile Usage Survey Reveals Traditional Voice Is Still King
August 2008
Mobile is bright spot in advertising slowdown
July 2008
Ontario drivers face cell restrictions
Making Mobile Search Work
Mobile Marketing Association - Consumer Best Practices Guideline
June 2008
Survey: Venture capitalists to show mobile some love
Mobile Search Has Promise, Pitfalls
Interoperability concerns plague mobile ad space
Phone makers bullish on 2nd half despite weak economy
Watch This: Go2 Media Unveils Animated Banner Units
ABI: 289M devices shipped in Q1
GPS by phone finding its way
May 2008 & Previous
If you’re not in mobile, you’re missing a generation
McGuinty considers banning use of cellphones while driving
LBS revenues to top $13B by 2012
Mobile Banner Ads Have Same Brand Recall As TV Spots
Mobile ad space promising, but fledgling
Mobile Search Adspend to reach $2bn by 2013 representing more than 34% of total mobile advertising spend
Advertisers in touch with teens' cellphones
Americans can't live without mobile services
A bright future for ad-funded mobile entertainment
Study: Usability hampering mobile content adoption
Local Search to become a Key Application for over 30% of mobile phone users by 2013 according to Juniper Research
The Real Threat to Google
For Brands, the Way to a Man's Heart is Through His Mobile Phone
Mobile Search Critical as Search Advertising Races Towards $5 Billion in 2013
Banner advertising on cell phones is reaching its target, especially female heads of households, according to the retailer's mobile arm
Mobile Location Based Services Revenue to Reach $13.3 Billion Worldwide by 2013, says ABI Research
Report: 'Alternative Media' Spend to Surge in '08
Keep it simple
Report: Mobile content use will increase if it’s free
What kind of consumer value do mobile ads really add?
Brits mainly use their mobile phones for texting and voice calls
Study: Consumers want more relevant mobile ads
Mobile Marketing Revenue to Hit $24 Billion in 2013
Survey: 411 most popular mobile search
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